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Future Relevancy or Page Rank?
by Erich Sweaney
With
all the talk about search engines and relevancy, I came up with some
interesting thoughts that I wanted share about where I believe the
search engines are heading concerning basic Search Engine Optimization
(SEO). Trying to stay ahead of the search engines, which is
nearly impossible, I've been trying to look to the future of SEO while
creating web pages following the guidelines of the major search engines.
One of the largest problems the major search engines are dealing with
is Search Engine Spam, Adsense Spam, and "Spammy Pages" such as keyword
stuffing to gain higher rankings. In guidelines from Google, they
mention write your pages for the users, not for the search engines.
This statement alone, is a little prediction of the future of what is
coming. And in order to stay ahead of the curve with some long term
planning, I am suggesting we should take this to heart, and stop using
the older SEO methods that eventually will hurt us.
Websites are being currently being penalized and dropped from years of
top rankings for not adapting to the search engines guidelines and
continuing to use SEO methods of years ago.
In thinking in terms of long-term success to maintain high rankings for
each of the major search engines, through about as much research as you
do online, I have came up with a few guidelines to the basic SEO ideas
for the future.
One of the most important aspect for the search engines, and what I
have seen and predict will have more importance is website copywriting.
We'll this is nothing new, we all know website copywriting is
important, may as high at 45% of our copywriting contributes to our
page rank. This will always remain important, and I believe will become
even more important to high as 85% of what our website says will
contribute to our page ranking in the future, as a shift from the
search engine giving higher ranking from a technical aspect to more of
a informational or relevancy aspect.
Eliminating some of the currently used technical aspects may maintain
higher ranking in the coming future. Let me explain some of the
commonly abused technical SEO habits currently, that I believe is
headed toward extinction.
a. Keyword Meta tags. This tag alone is open to elimination due to the
common abuse methods such as keyword stuffing. Most major search
engines generally ignore this tagline currently.
b. ALT tags are another tagline that is just in the beginning stages of
being eliminated. Some search engines have been experimenting with
ignoring ALT tags and have found out that pages indexed without ALT
tags are returning higher relevancy results. Again like the Meta tags,
ALT tags have been abused to such from as keyword stuff.
c. The two Meta tags that will gain in importance will be the Title tag
and Description tag. A title and description taglines accurately
representing a well written website copy write will enhance your page's
relevancy.
I am not suggesting that today that we immediately stop using the
successful technical SEO currently in place, but the gradual
elimination of this technique as the search engines stop using each
method. Personally, I no longer include the Keyword Meta taglines on my
web pages, and will continue to remove useless html as that become
irrelevant.
In summary, my opinion is that future SEO standards will be more
focused on good copywriting and less on technical aspects such as Meta
taglines, Alt taglines, Headings to gain a higher page rank, or should
I say higher relevancy.
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