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Keeping Customers Coming Back
by Aaron Wall
How in the Hell do I get repeat Visitors?
Create fresh content which keeps them wanting to come back, or send
them places they will really enjoy.
Fresh Content
Using a blog, news feeds, and writing regular articles will provide
your site with unique content that others may never have. Most businesses
would do better off if they knew their business field a little better.
That is a big reason for my SEO blog, I look around to see what others
are doing and read the news constantly.
It keeps me up to date while taking an extremely small amount of maintenance
time to keep that site updated. I need to keep up with what is going
on anyway, so why not put the interesting stuff down in digital ink?
Divergent Paths
There are really a couple main ways to attack the
search engine marketing idea and reverse broadcast networks.
Pay Per Click
If you are extremely intent on making sales and that
is your primary goal then you need to create a smooth site with great
usability that drives people toward the targeted action.
If you do it good enough and can
write and target good ads then you should be able to
beat most of your competition using pay per click.
The targeting takes a good deal of time. Writing effective
ads take a good deal of time. Neither will be anywhere near as effective
as they could be if the site still has major problems or lacks focus.
Organic SEO
- Link Renting: There are ways to manipulate search
results. Currently buying links is another popular alternative to
the pay per click market. It is a really hard tactic for search engines
to compete with. Some essential resources are selling links to completely
unrelated sites. I have seen almost instant results from some of my
link buys.
- More Long Term Approach: Send your traffic away.
Sending Your Traffic Away
The best internet resources are not well known for
just their content, but also for the content they refer others to. You
have a limited knowledge base. You have a limited number of things you
can think, do, say, or write in any given time period. Others can help
solve your problems of limitation though.
Hyperlinks smoothly allow readers to "chose their
own destiny." When I first created this site I was somewhat greedy
and wanted to "keep my traffic." As long as you have this
approach you are selling yourself short. You are ignoring the vast pools
of work others have already done for you free.
People will end up finding good information if they
look long enough. I know I am not an expert on everything. I would prefer
to have people associate good information from other sites with my site,
vice findinging it through search or from another website.
People have called me up and stated that they were
amazed by that interesting Vaneveer
Bush paper I linked to on my site. When I link to papers that were
at the fundament root of a hyperlink society it builds credibility.
I specifically am talking about a call that I got just this week. Only
in passing he mentioned that article, but I wonder how many others have
taken the leap of faith to talk to some guy because something I pointed
to on someone else's website.
The web is just a sea of information and the
traffic I get is never my traffic to keep.
Eventually I will go through this site and link out
to hundreds, if not thousands, of additional resources. For me to try
to "keep my knowledge" or keep my secrets only goes against
everything that makes the web great. AND IT PROBABLY HURTS SALES TOO!
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