The Secret Marketing Weapon

by Maher Dosoqi

Webmasters are spending "Thousands" of Dollars just to get their websites in the reach of millions of "Expected Customers" online.

When I mentioned "Expected". I meant to say that maybe out of 1000 visitors to your website, 1 of them might actually buy from you!? And sometimes, none would buy anything. To make the picture clear for you, maybe none of the 1000 visitors will visit your site again!

Yes, it happens.

Once you have discovered the secret of getting your site to sell by turning your visitors into customers.. I guarantee you that out the next 1000 visitors, at least 10 of them would buy from you and 100 of them will return to visit your site later.

Guess what, I will show you how "Exactly" you can advertise your website and to turn your visitors into customers for the cost of $0.00

Do you have a Newsletter? If not, then you are currently losing great number of potential customers and loyal visitors.

Newsletter is the best advertising tool you can use to "Actively" promote your site and your services on the world wide web. Beside that, it could cost you nothing.

To have a Professional Newsletter, all what you need is the following:

1. A "Reason" why people should join your newsletter.
2. A simple Sign-Up form.
3. A professional service to handle your mailing-list.
4. A valuable information.
5. A Trust.

Did you know:

"Most of the sales on the internet are generated from customers who are an opt-in subscribers"

The Opt-In subscribers is a subscriber who asked to signup for a newsletter or to be added to a certain mailing-list by his own decision.

1. Give your visitors a "Reason" to convince them to join your Newsletter

This is the "hardest" step in building your Mailing-List empire. People will never join your newsletter unless they "Feel" the need for the information your are offering. Make it clear and simple, for example, if you are selling "Books" then your sign-up form should say something like: "sign-up and you will be notified about the latest book releases".

2. Make their life easier

Internet users have "No-Time" (period). Make the sign-up form as simple as possible. Since they only want to be notified about your latest book releases, then don't ask them to give you more than two things:

1. First Name
2. Email Address

Knowing the "First Name" of your subscriber is "Very Important".. you will gain their respect and trust for the rest of your life.

When you send them a personalized message that begins with "Dear Mike" or "Hi Mike" they will be happy and will feel that you are treating them in a special way.

Asking for more information will make them feel "Worried". This is not a survey, nor an order page.. please remember this or you will lose many subscribers.

3. Seek a professional solution

I recommend that you should choose a professional paid solution for the setup of your signup form and mailing list management. However, you don't require a paid service to handle this for you, but on the other hand, the options will be limited and the mailing-list manager may force a banner/text ad to be included in every message you send.

The best-of-all solution is using a professional software to handle everything for you. I recommend a very good program called Mail-Loop. Mail-Loop is an "E-mail Automation Software", with this program you will be able to personally create and manage unlimited number of mailing-lists, track clicks and a dozen of other great features.

To check out this program, please Click Here.

The choice is yours, you know what best works for your website with the respect to your budget.

4. Give your visitors what they need, not what you think they might need

SPAM messages are circulating the globe disparately looking for customers. Internet users are getting smarter and more experienced with time, they can detect and delete this kind of messages.

Remember that your subscribers have signed up to receive information about the latest book releases, sending them a personalized message showing them how to "Consolidate their Debt" is really a bad idea and they will soon lose their respect to your newsletter.

You will always have the chance to promote such a service on your website, right? If you are looking to advertise something from within your newsletter, you may do this by adding a text/image.. but the most important thing is it must be related to your newsletter.. for example, a text ad says: "10% Sale Price on Amazon.com" will be a good idea. You will be able to make money as well as keeping your subscribers satisfied.

5. Respect their Privacy

Make your visitors feel secured. State clearly that you respect their privacy and you will never trade any information you may collect from them like their names and email addresses.

Give your subscribers the Freedom. Let them choose at-any-time to opt-out (unsubscribe) from your mailing list. At the end of every message you send, add a link to cancel their subscription by clicking on it.

• Position your sign-up form in a "visible" space. The top-left side of your website is the best place.
• Don't leave your subscribers in the dark.. Create an Auto-Responder email to confirm their signup.
• Don't flood your subscribers with messages or you risk getting your mail black-listed.
• Don't over use colors and styles in your messages, let them be able to read your message.

With this Secret Advertising Weapon, the Email.. You will lower your advertising expenses and you will be able to generate more sales by turning your subscribers and web visitors into customers.

Remember, 95% of the customers are return-customers. So keep your subscribers and old customers updated.