Site Architecture And Links

Contents of Site Architecture And Links:

• Google PageRank
  
  
  Google PageRank is a system for ranking Web pages used by the Google search engine. It was developed by Google founders Larry Page and Sergey Brin while they were students at Stanford University. In the context of their researches Page and Brin checked the idea that if a search engine will determine the most relevant pages according to the relationships between web sites, it should be more effective, then other search engines of that time.

  This conception became the basis of the foundation of Google Search Engine and nowadays PageRank is the heart of Google's algorithm and makes it the most complex of all the search engines.

  Google PageRank uses the Internet's link structure as an indication of each web page's relevancy value. A link from page A to page B is interpreted as a vote, by page A, for page B. In Google PageRank the page that casts the vote is also analyzed. “Votes” made by competent web sites weigh more heavily and give an opportunity to linked site to be considered as a qualitative one.

  Web page that has links from many pages with high Google PageRank receives a high rank itself. But only relevant links, which are connected to your sphere and are useful for your customers, could be valued. The absence of links means that there is no support for that page and it will not get satisfactory Google PageRank.

  Sites with high Google PageRank get a higher ranking in Google results. Further, since Google is currently the world's most popular search engine, the ranking a site receives in its search results has a significant impact on the volume of visitor traffic for that site.

  Above mentioned states on the fact that on the way of organizing a qualitative web resource, it’s important to concentrate on such appearance as Google PageRank, and provide web site with competent links. Of course PageRank isn't the only factor that Google uses to rank pages, but it is rather important one to pay attention to it.

  But not every link is good for your site. Some of them can cause web site to be penalized by Google. It’s evident that sometimes you cannot control which sites link to yours one, but you should control which sites you link to. That’s why inbound links cannot make harm, but if a page links to penalized ones the result can be grievous. So, try to be more scrupulous in your link building campaign aimed to better Google PageRank.

  You can take advantage of an opportunity of using Google Toolbar to check your PageRank. It could be uploaded for free at http://toolbar.google.com/index_xp.html. Google Toolbar provides several services, among which you can notice 10-grade scale, in which green line shows Google PageRank of the page you visit. Such solution is not perfect because it’s not enough of 10 grades to have the full view of situation. Moreover, there is such opinion that this toolbar doesn’t perform true activities and is only for entertainment purposes; that Google constantly updates its PageRank because of hacker’s attempts to this data and toolbar presents out-of-date activities.

  To get success in the sphere of Internet, it is necessary to be well-informed in Google PageRank. The ascendancy of Google in the search engine world and the importance in its essential principles, of such notion as Google PageRank, couldn’t be underestimated.

  
  
  
• Link Popularity and Link Quality
  
  

  Link popularity development

  Link popularity consists of the quality and quantity of inbound links. Another concept to always keep in mind is keyword theme, made up by all words and phrases used in the anchor texts of all links that a search engine can detect pointing to your site from other domains. The closer your keyword theme mirrors the keyword optimization profile you used when optimizing your pages, the better off your SEO efforts will be. A comprehensive keyword theme is the heart of overall inbound link quality, which, in turn, is at the core of a strong link popularity factor. Link popularity is one of the single most influential factors for determining how well a web site will perform in search engine rankings. So link popularity development is a main task for any site owner.
  
  Search engines follow links leading to your site as first explorers. After indexing and ranking it for many on-the-page and off-the-page factors, search engines become gateways for traffic towards your site. It’s the first tool visitors use to reach your site. This is why a strategy of link popularity development should be in the base of your search engine optimization efforts.
  
  

  Link Popularity Development

  Link popularity development depends on the quality and quantity of inbound links.

  Link popularity mainly determines the position which your site will get during the ranking stage of a search engines when keywords are entered into a search. To put it differently engines are giving a status and ranking to sites. Here the main factors include the quality of sites which link to you and their related content. It is a very important and widely used scheme. Google created the Page Rank system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.
  
  In the past a Web page's ranking was determined mainly by the number of keyword occurrences within "on-page" elements like page text, META tags, title tag etc. Web developers soon learned that they could trick a search engine and make it return their web pages on search engine results by stuffing their pages with keywords. After this technique was exposed search engines had to find another way to take control away from spammers. The solution was found and they started to give more and more weight to elements out of the direct control of a web page creator, i.e. "off-the-page" factors. Search engines made the assumption that the greater the number of links from other sites pointing to a web site, the more popular the web site is and therefore a more quality resource.
  
  In response to this Web site owners figured out many ways to get links pointing to their sites. As such link farms were created. Link farms are pages that contain nothing more than a collection of links. Search engines thus had to change their algorithms and gradually shifted away from estimating the link quality and started to assign a quality factor to each of the links pointing to a Web site. As a result search engines are attracted by Web sites that have a higher number of high quality links.
  
  

  Link Popularity Development

  Link popularity is one of the most influential factors for determining how well a web site will perform in search engine rankings.

  As link popularity development depends on the quality and quantity of inbound links we should look closer at the term link quality.
  
  It consists of the following factors:
  
  • Page Rank of the site providing the inbound link • Relevance of the content of the linking site to the content of your site • Relevance of words used in the anchor text of the links to the content of your page that the link points to • Number of other links on the linking page. The lower this number, the more valuable the link is.
  
  Regarding links, we should underline the point that links pointing to your site from a low ranking, low traffic and unrelated website are nearly worthless.
  
  

  Link Popularity Development

  Link popularity is one of the most influential factors for determining how well a web site will perform in search engine rankings.

  The most important factor for link popularity development is getting inbound one-way links. They have the most influence on your link popularity development.
  
  There is also a mistaken opinion that outbound links might decrease a Web site. The situation is as follows: outbound links do nothing to increase your link popularity. And you do not give away any link popularity when you link to another site.
  
  Let’s discuss some methods and techniques for link popularity development which you can use for your site. Different acceptable ways can help you to find sources of inbound, one-way high quality links.
  
  The first step, and the fastest way to obtain links, is to get a listing in popular directories.
  
  When you get a link from the directory you don’t have to link back. It is more profitable to be indexed in two popular directories, such as Open Directory Project and Yahoo. For business-related sites it is advisable to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. For non-commercial sites it is possible to be listed for free, but before listing this submission it can take time and follow-up. Open Directory gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.
  
  The second step advisable after directory listing is finding other quality sites but which are certainly related to your content and proper quality, that will not only help your link popularity development but your customer base may also be expanded.
  
  

  Link Popularity Development

  Link popularity development depends on the quality and quantity of inbound links.

  There's not much benefit if you get a link from Web site which gets low traffic and if it has a Page Rank lower than 3. In such a way if you find out the page rank of the site you’ll know how much value Google puts into that link. On the other hand, a high Page Rank mustn’t be the only choice if you decide whether you will link to a web site or not. Linking to sites with a high Page Rank means nothing for your own rank; however, if it is a professional resource with valuable content for your visitors, you should definitely link to it!
  
  After all these steps you should check your ranking in order to observe your link popularity development. This process takes time and patience as link popularity is not achievable in one or two days.
  
  To sum up we should mention that work on link popularity development is the best and most effective way of increasing your search engine rankings. Though the link popularity development process is a time-consuming one it definitely is worth the time and effort when you see a dramatic increase in traffic. Search engines also keep an eye on that development and much attention to it.
  
  
  
• Link Building / Exchange
  
  
  Link Building Campaign definition
  Link building campaign is an obligatory measure, should be undertaken for every web site to make it respected by search engines and web surfers. As a rule, link building campaign is a complex strategy, consisted of definite elements, provided to supply web site with qualitative inbound links, monitoring and analyzing them.

  Link Building Campaign importance
  

  Link Building Campaign

  It’s extremely important because SEs determine the relevancy of pages according to the relationships between web sites

  The importance of providing link building campaign is evident, because nowadays links are not only paths between web pages, they also became being analyzed by search engines to rate sites. This idea was born by founders of Google search engine. They decided to determine the most relevant pages according to the relationships between web sites. The presence of links from other high relevant web sites should mean the authority of definite page. This principle became the basis of Google and is presented in the notion of Google PageRank. According to it, a link from page A to page B is interpreted as a vote, by page A, for page B. The value of Google PageRank influences on the position of a web page in the list of search request. Even if your site is the most relevant according to your keywords, search engines will not recognize it to be, if there are no web-masters of other sites to find it really competent, worthwhile to link at. That’s why you couldn’t help focusing attention on link building campaign.
  

  Link Building Campaign

  Inbound links make SEs to interpret web site as a competent resource, and bring extra visitors

  If you have web business, your success will lie in the traffic of your site. Link building campaign helps you twice in it. If your web site possesses qualitative links, it’s regarded by search engines as a competent resource and through these links you also get extra visitors. When these visitors attend your site, they become your potential customers. How you’ll attract them it’s another question, not connected to link building campaign. Now, it’s better to concentrate on the organization of link building campaign.

  Beginning of Link Building Campaign
  

  Link Building Campaign

  Where to look for links?

  If you realized the importance of supplying your web site with inbound links, the next thing you should touch is from what to start your link building campaign. Generally, really worthwhile web sites get inbound links without such campaigns. There could be found other web-masters to decide to link to such sites. But if you even possess a site of such quality, probably you couldn’t wait for such a “miracle”. Also, you could be not satisfied with the quality of such links. An important thing to understand, is that only relevant, connected to you sphere of business links will bring the result. Moreover, there will not be serious benefit from the links from web sites with the value of Google PageRank less then 3. Certainly, these will lead you to look for such links by yourself.
  If you just find some web sites and try to connect to their web-masters, it couldn’t be considered as link building campaign. This process is more complicated.
  The first step, you should undertake in your link building campaign is to make the list of appropriate sites to ask them for links. Of course, you should look for them at search engines, which you consider to be most used by your potential customers. It’s not difficult to define such ones. Just pay attention to the geography of your business and the popularity of search engines.
  

  Link Building Campaign

  The first step is to make the list of worthwhile potential link partners

  To realize this step of link building campaign you can enter key phrases, most connected to your business, to the search box of chosen search engine. You’ll get the list of sites sharing your sphere and can pick out from it.
  There is another way of finding potential partners of your link building campaign. It is based on the observation of web sites, linking on your competitors. If your competitor has got a success with such inbound links, you can follow its way and try to get hold of them. If these sites are independent and are ready to link to your competitor, nothing should prevent them on linking to you. This step of your link building campaign could be realized if you resort to an advanced search of one of search engines and request what pages linking to a definite domain.
  If you try to make a reality of link building campaign on a high level, you’ll realize difficulties of this process. But there are a lot of programs, provided to help you in this process, which really can help you. Most of them offer advanced functions, which could be useful and save a lot of time in your link building campaign.
  

  Link Building Campaign

  Make a qualitative analysis of potential link partners

  It’s natural that you should not ask for link every web site connected to your sphere. You should evaluate the quality of potential link partners and find web pages, from which links should be most useful, to make link building campaign rather effective. You can estimate web page with the help of Google Toolbar and Alexa Toolbar. Google Toolbar shows PageRank of a page, when you visit it. Alexa Toolbar grants the index of traffic of the page, also when you visit it.
  If you are defined with the most useful potential link partners, you should move to another step of your link building campaign.

  Link Building Campaign and communication with web-masters
  

  Link Building Campaign

  First of all – respect people to whom you write

  No matter what way you’ve taken, but when you have a list of potential link partners, it’s a high time to contact to them. You can imagine again the volume of this step of link building campaign. Of course, you can try to write by hands to every web-master by email, but there are other ways. You can resort to special software of mass dispatch to save your time. Also there are programs, which could help you not only in finding potential link partners, but realize communication to web-masters. They are tuned specially for providing link building campaign and could be regarded as the best decision. You should not visit any pages, software finds them, gives you advanced information on them. If it’s really worthwhile, it could give you patterns of messages to web-masters and find from web page an email address of its web-master. Such link building campaign programs couldn’t help gladdening you, but in reality, it’s not so good. There is one disadvantage of automatics. It could find wrong email address and, as a result, your message will be sent to another location, or will not be at all. That’s why if you have some priority potential partners, don’t be lazy, send messages to them by hands for preventing mistakes and better control.
  In the step of your link building campaign of emailing, you should first of all respect people to whom you write, don’t spam them. You can place link to a site of your potential partner first and then write him a letter. There you should explain that you present the same sphere, find his site qualitative and worthwhile to link at, that you’ll be glad if he’ll make reciprocal link.
  

  Link Building Campaign

  What links are more useful?

  It should be mentioned what links are more useful for your link building campaign. Most worth doing is one-sided link on your site. Reciprocal link is less effective. But if a page contains only one-sided links, search engines could treat that these links were purchased and will not recognize them. It means that you should not avoid reciprocal links in your link building campaign. Also, you should not allow to link to your page from so called “link farms” – pages containing more than 30 links. Such pages are not revered by search engines and links from them will spoil your link building campaign.

  Additional measures of Link Building Campaign
  

  Link Building Campaign

  Any measure shouldn’t be ignored

  Connecting directly to web-masters should not be the only measure of your link building campaign, aimed to supply the site with links. There could be found a lot of ways to realize your mission.
  To get one-sided links you can submit your site to Directories. It should take some time, but could be useful. There are paid and free directories. The difference lies in the time, your site to be evaluated by human editors. Anyway, there are enough free directories, which don’t ask for reciprocal link and this solution could be appropriate in your link building campaign.
  Also, if your kind of business allows, you can write articles on connected themes and post them at informational resources and directories. This solution of link building campaign should be effective if you place link to your site at your articles’ credits.
  Participating in topic-related forums, weblogs and newsgroups could be also useful for the developing of your business and link building campaign. Post your web site URL in your signature, but don’t spam and talk about your site only when requested.
  If you use some products or services of others, connected to your business sphere, you can write testimonials. This not only influence kindly on your link building campaign, but – on you authority.
  These measures could seem easier to realize, then communication with potential link partners, but to make your link building campaign full, you shouldn’t ignore any solution.

  Monitoring and Analysis of Link Building Campaign
  

  Link Building Campaign

  Everything you’ve made will be useless without monitoring and analysis

  If you made true you link building campaign and have got qualitative links it’s commendable achievement, but not final. Now you should observe them. It’s possible, that some important resource could cancel its link to you. There could be a lot of cases which should be observed. You should repeat regularly this obligatory step of link building campaign and record somewhere obtained information. For this you can resort to above-mentioned advanced request to search engines, but the usage of tools for link building campaign will save your time and really could help you to structure data and make qualitative analysis.

  There could not be any arguments against the importance of link building campaign, it’s obvious. And as a conclusion, it is worth to repeat that link exchange is important because it helps you gain link popularity and PageRank. The best thing about the link exchange is getting a lot of links pointing into your site. As a result, this will enhance your PR, link popularity, and possibly your traffic. That's why link building campaign should become one of the daily tasks of your SEO campaign. Reciprocal links are not as bad as some people think. If link exchanges are made between sites sharing similar themes and topics, the exchange is beneficial to both sites – these are the best types of reciprocal links to seek out. You should try to avoid exchanging links with sites that are not relevant to the themes and topics of your site. Good luck in your link building campaign, in which, articles of this section, could help you!

  
  
  
• Site Structure
  
  
  When properly composed, site architecture can significantly assist your business in getting high rankings, whereas a poorly structured Web site can nullify all your on-the-page SEO efforts. Web site structure does not belong to the on-the-page factors, because it does not deal with the HTML code itself (except where it concerns the textual context of your links and navigation menus). Rather, it is about organizing files and directories and binding your pages by solid link relationships.