Tuning The Pages

Contents of Tuning The Pages:

• Main Keyword Parameters for Search Engines
  
  
  Having defined the right keywords, you now stand in front of your pages wondering what to do with them and where to stuff your key phrases so it has maximum effect? Beware crossing the border between optimization and spamming, because, when you use your keywords too often, you risk of being banned for SE spam. Optimal keyword parameters, criteria to analyze your pages and estimate their readiness for search engines are discussed in the articles of this section.
  
  
  
• Writing A Keyword-Rich Text Copy
  
  
  While search engine optimization is a SCIENCE, copywriting for search engines is an ART: a perfect balance between keeping your text copy both readable for human visitors and keyword-rich for the search engines requires both mathematical sense and writing skill. In this section we gather articles that describe methods and tactics facilitating this task.
  
  
  
• SE-Friendly Web Design
  
  
  Every website has two audiences, humans and search engines. When you visually design your site, the latter doesn't seem so important – search engines will neither buy your products nor even appreciate shiny graphics. Nonetheless, it's crucial to have search engines in mind while you build the source code: the today's Internet is so large that someone will hardly find your site but through the search engines.
  
  
  
• Optimization of HTML Elements
  
  
  Search engine spiders read the source (HTML) code of your pages and decide how relevant it is to each of the keywords and key phrases they find there. A web page is made up of many components, such as head, body, title, tables, etc. Most of these components have their special meaning to the search engines. The articles in this section deal with specific HTML elements any web page is built with, and tell you how to best optimize every element.
  
  
  
• Tables, Frames, Flash Optimization
  
  
  Flash site Search Engine Optimization, Tables and Frames
  Today, you can find a lot of web sites built upon principles conflicting with principles of search engine optimization, which should be dominant for every high-quality web resource. The theme of Flash site Search Engine Optimization, Tables and Frames needs the serious consideration. Some web-masters face such appearances, pursuing definite aims or because of lack of knowledge. Using Flashes and Frames is explained by the idea just to make site better for its surfers. But unfortunately, some problems with search engines according their usage could be found. To avoid such disadvantages or to make them playing on your side, Frames and Flash site Search Engine Optimization is provided.

  Flash site Search Engine Optimization

  The process of optimization for search engines, web sites with Flash introductions or pages built in Flash

  Flash site Search Engine Optimization is connected to the process of optimization for search engines, web sites with Flash introductions or pages built in Flash.
  Nowadays, it became rather popular to decorate web pages with movies built upon Flash technologies, which are supported by majority of hosting services and are installed almost at all users’ browsers. Flash sites, created by talented designers, look more impressive and attract web surfers. Usage of this software of Macromedia for animate banners and advertising movies could be the best decision. Therefore, that’s a usual case when customers of web-studios order such sites. But the problem is that crawler-based search engines are tuned to index HTML text and the presence of Flash movie puts obstacles in the way of spiders to the content of the page. For this reason web pages without Flashes have more chances to rank high. It’s up to you to decide what strategy to choose, all the more, definite researches on Flash site Search Engine Optimization take place.
  

  Flash site Search Engine Optimization

  The first search engine claimed to support Flash file format was FAST Search

  If you are interested in Flash site Search Engine Optimization, you can find out that the first search engine that claimed to support Flash file format was FAST Search (a corporation that initially built AlltheWeb.com and was powering Lycos). Google was the second.
  But due to subsequent researches of Flash site Search Engine Optimization it was found that search engines aren't able to parse movies compiled for versions of the flash player earlier than version 5.
  Also there are some web sites, which are not only containing some flashes, but are completely in flash. It means that on its home page all content and links are presented in flash. You can ask about the opportunity of search engines to distinguish the content of such sites. The answer is that due to definite decisions of Flash site Search Engine Optimization, such pages could be indexed by top search engines. These techniques are described with articles of this section.
  

  Flash site Search Engine Optimization

  Flash sites sometimes could not only attract, but annoy visitors

  But for today, the best solution of Flash site Search Engine Optimization, waiting for the benevolence of search engines, is to try not to use Flashes at all. Moreover, sometimes Flash sites not only attract visitors, but annoy them. When a man is looking for the definite information, he doesn’t need all this refinement, which only distracts from the process. Also, making him wait through a long introduction is similar to making him wait for a page that loads for several minutes.

  Frames are a way to lay out a Web page in several separate sections within one browser window, with separate navigation and scrolling for each section. Most common practice is to lay out the navigation system or menu in one of the sections, or frames (for instance, in the top of left frame), and according to the visitors choice made in this navigation section load the corresponding content into the main section. In these cases, you will probably often come across the principles conflicting with main optimization needs, particularly with the necessity to have rich textual content and a transparent link structure. The articles in this section describe Frames and Flash site Search Engine Optimization techniques helping you handle these issues.

  
  
  
• JavaScript and Search Engines
  
  
  It is considered that search engines skip JavaScript when they crawl your pages. Thus, if the exposure of your content depends on browser's ability to execute JavaScript, you risk making this content unavailable to the search spiders. Often web designers are tempted to create a convenient JavaScript-based menu that links to all other pages and sections of the site. The articles hereunder deal with this issue, discussing which JavaScript / DOM elements are search engine friendly and which of them aren't, and prompting you on the workarounds for the latter.