Visitor Conversion and ROI

Articles in Visitor Conversion and ROI:

• Addressing the Search Term
  
  

  It is fairly common knowledge that the words that appear on web pages are one factor ... read more >>
  
  

• Styling Your Copy for Search Engines AND Visitors
  
  

  Since all of the major search engines use the words that appear on web pages as an important ... read more >>
  
  

• Website Evaluation - Eight Tips
  
  

  Have you taken the time to do a thorough website evaluation lately? That's right, ... read more >>
  
  

• Customer Personas: Who's Your Website Talking to?
  
  

  Most sales and marketing departments are fully aware of the importance of customer profiles in creating effective marketing campaigns and developing solid client re... read more >>
  
  

• Website Conversion: Meet Your New Sales Rep
  
  

  Website conversion is a methodology designed to improve your website visitors' experiences ... read more >>
  
  

• Increase Landing Page Conversions
  
  
  Other than SEO, usability and conversion analytics is a topic close to my heart.

  When it comes to landing pages, users are vastly different to that of organic searchers. They w... read more >>
  
  

• How to Develop a Successful ROI for Your Website
  
  
  
  

  Are You Really Measuring for Return on Investment (ROI) with Search Engine Optimization?
  
  Puzzling studies and reports suggest that businesses are missing out when it ... read more >>
  
  

• Generating a positive ROI from PPC
  
  
  
  

  Appearing on the first page of the major search engines for your key search terms is no doubt the best and cheapest way to drive relevant traffic to your site. However, if yo... read more >>
  
  

• Leveraging Search Engine Marketing Throughout the Buying Cycle
  
  
  
  

  Using search marketing to place your web site in front of people searching for what you're selling is no longer a revolutionary concept. Everyone knows that search marketing ... read more >>
  
  

• Not All Internet Traffic Is Created Equal
  
  
  
  

  If you're relatively new to the internet marketing arena, I'd like to save you some time and give you a big hint about something I didn't know when I first started. Like most... read more >>
  
  

• Conversion Optimization: Picking Up Where SEO Leaves Off
  
  

  Search engine optimization (SEO) gets them to the site. What they do (or don't do) once SEO has done its job is up to the site owner or designer.

  Most visitors view the home page and leave. Wrong products. ... read more >>